Microsoft Office

How we talk

Our approach

Words work


We're copywriters and creative strategists.
We work with design, and marketing. And we partner in-product, with Content Publishing.


But more than anything, we help creative direct voice along the way, ensuring language stays simple, consistent, and clear.


The best words work wonders.
They tell stories, show you a fresh perspective, make you think.
And sometimes, they make your day.


Email us: Anna Gregory (annagre) and Jennifer Bost (jebost)

What we do

Workshops

Creative briefing

A good creative brief saves countless hours and resources, and leaves the energy for the creative work. Where it belongs.


Most importantly, a creative brief acts as inspiration, a compelling advertisement for the creative work ahead.


Using our one page creative brief template, we'll show you how to brief your projects, make your creative teams very happy to work with you, and ensure your projects are ultimately successful.

Voice

Like design, voice is undergoing a renaissance across the company. New philosophies, guidance, and style. What does this mean? For us? For our customers?


In our voice workshops, we’ll take a look at what others are doing, in our industry and outside. Then we'll look at some of our own work. And discuss how we might approach the same work in the future, using modern guidance.


How-to guides

Creative brief

A map to set you on the right path.

Naming

Top 10 tips for naming a product.

Evaluating creative work

Great work requires great partners. Learn how to be one.

What we love

Videos